The brand “Valeurs Parc Naturel Régional” for beef meat in the Marais poitevin

20 June 2019

The brand “Valeurs Parc Naturel Régional” is a recognized brand that is committed to the development of the territory and the preservation of local products. Deployed by the Marais poitevin Regional Natural Park, it offers visitors, tourists and consumers a collective and supportive approach, ensuring structuring effects for sustainable development. A development policy based on shared values and spreading over farming here in the Marais poitevin.

The beef meat branded “Valeurs Parc Naturel Régional”

As a land of crops and atypical farming, the wet land of the Marais poitevin is a natural territory full of resources as well as constraints for certain professionals. The “wet marsh” part of the Marais poitevin, made up of numerous small parcels of land dedicated to farming and logging, is definitively not a typical agricultural area. In its approach to promote the territory, the brand “Valeurs Parc Naturel Régional” recognises the farmers for their attachment to the territory and the meat they produce on the marsh lands. As the first Regional Natural Park in France to promote a complete meat sector with a brand, the Marais poitevin shows a strong signal of support and care to the local farmers who want to offer meat production that meets the consumers’ expectations. Farmers for their part are seeking to develop a responsible stockbreeding activity that guarantees the biological and landscape preservation of the Marsh.

Guillaume Largeaud, cattle breeder in Coulon, is one of the 45 professionals of the breeding sector with the brand “Valeurs Parc Naturel Régional” in 2019:

“Branded for just a few months, I raise marshland and Blonde d’Aquitaine breeds. Having this brand allows me to promote my work and the meat, served in the restaurants of the Marsh that embrace short circuit and the promotion of local products. It is the acknowledgement of a background work done for years – including a partnership with Hugo Desnoyer, the famous Parisian butcher –that I continue today in order to offer quality, tender and tasty meat to consumers. Cattle spend more than half a year in the Green Venice area on marsh parcels surrounded by channels. Their food is also closely followed by a nutritionist and is made primarily of grass from the marsh.

The territory of the Marais poitevin offers excellent conditions but also constraints, including transhumance or the transport by boat. Work is hard and the brand “Valeurs Parc” allows us to bring a significant added value.”

Cows in the fields in the Marais Poitevin

 Committed to protecting the environment and promoting the territory, the breeders with boat and Guillaume Largeaud among them, invited the public to the “Celebration of transhumance by boat” on June 1^st. It was an opportunity for visitors to follow the transhumance of cattle on the water, to appreciate the branded beef meat grilled on the spot and to discover numerous local products, some of which are also branded “Valeurs Parc”, inside a farmer’s market (honey, etc.).

Find all services marked Values ​​Regional Natural Park in the Marais poitevin.